The key to Asana’s success was taking the best of its core product and bringing it into Slack, where users are already working. By integrating into our customers’ existing tech stacks, we bring that essential information into one central place: Slack.” Neel Patel Product Marketing Manager, Asana Driving joint customer success with Dow Jones and PGA of America “On average, people switch between nine apps per day, which fragments communication and reduces efficiency. “By integrating into our customers’ existing tech stacks, we bring that essential information into one central place: Slack.” “On average, people switch between nine apps per day, which fragments communication and reduces efficiency,” says Patel. Instead of losing time and effort juggling tabs and tasks, teams use Asana to streamline their days and easily manage multiple cross-functional workflows in Slack-so it’s no surprise it’s become one of our most widely used integrations.
Asana’s sweet spot is in the coordination layer, where it enables users to easily manage and track projects within Slack, reducing distractions caused by context switching. “Slack fits into the larger picture of accomplishing more with less and enables us to meet fast-moving teams within the tools they already use.” Neel Patel Product Marketing Manager, Asana A seamless integration reduces the need for context switchingĪt Asana, solutions follow the “three C’s” for effective team collaboration: content, communication and coordination.
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